Australian Primary Principals Association - Connected Leader: The APPA e-journal for Australian primary school leaders


August 2015

Dear Colleagues,

The National Advisory Council (NAC) recently met in Sydney. We started the day congratulating and thanking Mark Mowbray for his wonderful contribution to APPA, principals associations and his colleagues over some four years. Replacing Mark as NSW Catholic rep is Julie King and we look forward to Julie continuing the fine contribution of her sector and state.

As you might imagine, the meeting covered many topics and below is a brief summary of the key outcomes.


Rob Randall, ACARA Chief Executive Officer, presented at the meeting and provided an update on the work of ACARA and on the review of the Australian Curriculum. Knowing the reality of schools, we continue to hold concerns about the amount of learning expected in the Australian Curriculum. With this in mind we see considerable value in focusing on the Achievement Standards as the starting point for program design in schools. While each jurisdiction will make decisions on the design for its curriculum, there is no doubt that ACARA should have a role in supporting the implementation of curriculum.

As you know, APPA has been strong in advocating reductions in the curriculum and in ACARA providing clear advice on curriculum design and structure. While pleased that steps have been taken this is an ongoing issue and one that needs to be viewed in light of the particular implications of national, and state and territory education acts. We have followed up this issue with the Federal Education Minister’s office and now await departmental advice in relation to the 2013 Australian Education Act curriculum requirements of non-government schools.

We have also written to ACARA in relation to its next four-year plan. As well as offering several suggested activities to the authority we see considerable value in primary principal representation on reference groups and have recommended such. The Monitoring and Evaluation of the Australian Curriculum process is critical to seeing, firstly, how well the curriculum is working but also to determine what changes need to be made over time. We recommended a repeat of this year’s focus groups’ activity where feedback from practitioners was provided to ACARA. Key aspects of ACARA’s four-year plan include research in assessment; online sampling for Science, and Civics and Citizenship; and trialling of Online NAPLAN (with Education Services Australia building the platform).


NAPLAN 2015 results for state and territories have been released and you would have heard or read of the concerns about the small gain in results over time. APPA is supportive of this level of reporting; however, we do not support the publication of school results on the My School website. School results should be on school websites and individual results distributed to parents. We are concerned the test will / has become the focus and lead to unintended outcomes such as teaching to the tests, narrowing of the curriculum and ‘one size fits all’ learning. Few could argue such outcomes align with 21st Century learning.

NAPLAN Online will have a “sandbox” trial in July / August 2016. ACARA is working on an assessment framework that is aligned with the Australian Curriculum. A small group met with ACARA recently to discuss NAPLAN Online and raise the issues. There are many questions to be addressed including the transition phase, keyboard skills required for writing tasks particularly in Year 3 and the complex issue of online access. A communication of the advantages of online testing, as well as the possible unintended consequences, needs to be presented to provide a balanced perspective to the debate. Do we really want the unintended consequences? APPA is currently working on its NAPLAN Online position paper.


We have written for AITSL a discussion paper on Initial Teacher Education and thank the over 500 principals who contributed through the online survey. An electronic copy of the paper has been received by your NAC member for wider distribution and for use in discussions with, for example, universities and jurisdictions. We are also working closely with AITSL on professional experience, course content and accreditation, as well as the research needed for responding to the government’s response to the recommendations of the Teacher Education Ministerial Advisory Group (TEMAG) Report.

Following on from the discussion paper the National Advisory Council wrote an Areas for Action paper which highlighted four key areas for action – Entry and Selection for Teacher Education Courses; Course Content and Program; Teacher Practicum; Transition and Induction. There are many tasks ahead and much that needs to be achieved. Both papers are available on the APPA website.


APPA provided a submission on the government’s response to the Chief Scientist’s Vision for a Science Nation paper. Our key point was the need to ensure a collaborative approach that included school leaders in any future strategy. APPA’s submission will shortly be found on the APPA website.


APPA Conference in Hobart 2016: Thanks to our conference committee reps for their work. Over 400 Delegates! There is still time to register so spread the word!!

Trans Tasman in Auckland 2016: The organising committee are working hard on the program. Dates for diaries: 31 May – 3 June 2016. Start planning now, as some associations may need to get overseas travel approval and organise funding arrangements.

Below are other items in brief that may be of interest.

RECONCILIATION ACTION PLAN: APPA has completed a Reconciliation Action Plan (RAP) and we will have a public launch of the APPA RAP when the NAC next meet in Canberra.

PRINCIPAL PREPARATION: We are continuing the work on the program with the development of shadowing program. A group of NAC representatives and principals will meet to complete the work and we hope to have the package finished by the end of Term 3.

STUDENTS DISABILITY INQUIRY: APPA will prepare a submission to the inquiry over the next few weeks. Please email if you wish to contribute to the submission.

PARENT ENGAGEMENT: At the NAC meeting, members spent time working on a parent engagement document. The Federal Government has been funding research into engaging parents and APPA is keen to develop a support document for primary schools on the role of parents in primary school education.

SCHOOL AID and IT’S NOT FAIR WEEK: Hopefully your school student leaders have viewed the KidsGive website and are planning an event. Please register your school online as APPA has listed the schools signed up on our website.


Wear It Purple Day, 28 August 2015: This year Wear it Purple is encouraging schools to host an exclusive preview screening of the documentary feature film GAYBY BABY. The film is a portrait of four Australian kids – Gus, Ebony, Matt and Graham – whose parents all happen to be gay. As they each wrestle with the challenges of oncoming adolescence, the outside world wrestles with the issue of marriage equality, and whether or not kids like them are at risk. Simply go to to register. Read through the screening guide attached. For more information, contact Sandy Da Silva from the GAYBY BABY team at

PHYSICAL ACTIVITY: September 9 is National Health and Physical Education Day. I encourage all schools to participate in this event. One way could be to encourage the student leaders to organise a special activity at recess or lunch for the whole school – maybe something similar to ‘drop everything and read’.

SOCIAL AND EMOTIONAL LEARNING: School For Living aims to promote wellbeing of children's mental health by focusing on current strategies that have been well researched to incorporate a prevention rather than intervention approach. Visit the School for Living website to find out more.

The term is certainly moving fast and I can feel spring around the corner (and finals footy!). To better connect with principals, school leaders and interested groups, APPA will launch a new look website to coincide with the Spring Season. In the next Connected Leader we will be looking at curriculum with the recent announcement of a new partnership between APPA and the MAPPEN, the online curriculum and professional learning solution.

I look forward to visiting more primary schools over the term.


Dennis Yarrington
President, Australian Primary Principals Association
Mobile: 0466 655 468

2015 APPA Conference: 16-18 September, Hobart

Interviewees urgently sought for 2015 series of ‘Connected Leader’

Do you love your job?
Primary school principals across Australia, from Catholic, government and independent schools, are invited to contact the Managing Editor of ‘Connected Leader’, Debra Crouch, who is currently seeking interviewees for the remainder of the 2015 series of ‘Love the Job’ (written) interviews. To express your interest in assisting with this project, please contact Debra at: or 0413 009988.

Principals in the news

August 2015

Bill Allen

Retired NSW primary school principal and war veteran Bill Allen was recently awarded the Legion of Honour Medal, the highest decoration bestowed by France.

Mandy Carmichael

The acting principal of Carrum Primary School, in Victoria, speaks to the local media about the benefits of the school’s farm, which teaches students first-hand about sustainability and the importance of nurturing animals.

Brian Devereux

The reward of school leadership is evident in this photo of Brian Devereux at his final assembly at Vasse Primary School, in Western Australia.

Jim Tiernan

Despite the cold weather, the principal of Bunker's Hill State School, recently agreed to have his head shaved by six students, in order to raise money for the school chaplaincy program.

Linda McDaniel

Reported to be suffering from a gambling addiction, a US principal has been charged with allegedly embezzling nearly $US10,000 from her school in San Francisco.

Interviewees urgently sought for 2015 series of ‘Connected Leader’

Do you love your job?
Primary school principals across Australia, from Catholic, government and independent schools, are invited to contact the Managing Editor of ‘Connected Leader’, Debra Crouch, who is currently seeking interviewees for the remainder of the 2015 series of ‘Love the Job’ (written) interviews. To express your interest in assisting with this project, please contact Debra at: or 0413 009988.

Locally made ethical school wear

Through their own procurement policies local schools have the power to support an ethical Australian clothing industry and help prevent the exploitation of workers. There are local school wear manufacturers who are committed to making clothes locally the right way.

Ethical Clothing Australia is responsible for accrediting local clothing and footwear manufacturers to ensure that their workers are receiving their legal wages and entitlements, and working in decent conditions.

To find out more contact Ethical Clothing Australia to ask how we can assist your school to source ethically accredited school wear.

Phone: 03 94190222

Brisbane City Council's award winning Active School Program creates safer streets around your schools, full of healthy and active kids arriving ready to learn.

Opinion and analysis

August 2015

Michael Wilshaw

The optimal school starting age continues to be debated across the world. The head of Britain's Office for Standards in Education, Children's Services and Skills, Michael Wilshaw, recently argued that children benefit from being exposed to schooling from as young as two, because it prepares them more fully for the rigours of the classroom.

Stanley Rabinowitz

An ABC Radio interview with Dr Stanley Rabinowitz, General Manager of Assessment and Reporting with ACARA, the federal body responsible for NAPLAN and school curriculums.

Tim Dodd

‘Even for Australia, a developed country, raising underperformers to what is recognised as the basic skill level would add economic value worth 130 per cent of today's GDP over the next 80 years. The OECD points out that the payoff in developed countries like Australia is enough to pay for the entire school system!.’

New private schools for the ACT

Heat is generating over the approval process for new independent schools in the ACT. This article contains a diverse range of viewpoints.

How to improve NAPLAN results

Guests on ‘The Drum’ respond to the results from this year's NAPLAN testing of one million year three, five, seven and nine students, which indicate that there haven't been any major improvements since the tests were introduced in 2008.

Written by internationally recognised school and early education experts, Your Child's First Year at School: Getting off to a good start, is highly valued as a home and school resource which provides excellent advice to parents, teachers and all interested in giving children the best possible start at school. Order at:

Research, reports and statistics

August 2015

Understanding the brains of teachers

Neuroscientists are looking at what goes on in the brains of teachers when they are teaching.

Report on criminal behaviour by 12 and 13-year-olds

‘One in 10 children is carrying some sort of weapon, most likely a knife,’ says Dr Ben Edwards, from the Australian Institute of Family Studies.

South Australian analyses NAPLAN results

South Australian students are performing better in their NAPLAN tests but are still below the national average in 18 categories.

Grattan Institute report on targeted teaching

‘Targeted teaching: how better use of data can improve student learning’, a report released in late July, looks at the challenges schools face in improving student learning. Co-authors Peter Goss and Jordana Hunter report that teachers are struggling to manage the massive spread of student achievement levels in age-based classrooms.

Bonsai parenting

Clinical psychologist and researcher Judith Locke has identified a new breed of therapised children, created by parents' desire to make their children happy. In her book, ‘The Bonsai Child’, Locke has observed the ‘over-parenting’ phenomenon that has emerged in the 15 years she has been treating children and teenagers.

PR1ME Mathematics—based on the world’s best practice used in Singapore PR1ME has been developed by Scholastic in collaboration with the Ministry of Education in Singapore.

How does it work? PR1ME: explicitly and systematically teaches the problem solving processes and strategies; uses consistent and carefully structured pedagogy; takes a carefully scaffolded, deep-dive into conceptual development; actively involves students in metacognition; and provides professional learning for teachers.

Education news

August 2015

Launch of certification program

A new certification program for school principals has been launched by the Principals Australia Institute. Fifty-two principals are taking part in the trial phase.

State-wide audit of prayer groups

The New South Wales Government has announced a state-wide audit of all prayer groups in government schools. The Premier Mike Baird says schools should be havens of tolerance and should not be allowed to become settings for extremist ideologies.

Early discussion about full-service schools

Under a ‘Full Service Schools’ plan proposed by WA’s Labor Opposition, students in low socio-economic areas would be able to get life skills training, hearing and dental check-ups, as well as easy access to psychologists and speech ­pathologists.

Technology failure

An audit of Education Queensland’s mandatory reporting system has been ordered by Queensland’s Education Minister Kate Jones. It was recently discovered that a technology failure had meant that 644 cases of suspected child abuse were not followed up.

Review of play clothing safety?

A playground incident where a six-year-old girl from NSW nearly lost her life has highlighted the need to ensure that children’s clothing does not put them at risk.

For 40 years, Scholastic Australia has been partnering with schools across the country to give kids access to books they want to read through Clubs and Fairs. In 2012, Scholastic gave Australian schools over $11 million worth of Scholastic Rewards. To find out how you can spend Scholastic Rewards on resources and save your budget, visit

Differentiated Learning Technology - FlexCat has landed

This article is sponsored by Hear and Learn.

Achieving best practice auditory learning is a challenge. We know the intelligibility of a teachers voice varies; the further a child is from a teacher, the harder it is to comprehend instruction.

And for children, the challenge is unique. They have less experience with the words adults use so giving them everything clearly gives them a better chance of responding with confidence.

New teaching methods and evolving student populations, and new building designs, has created an upswing in schools adopting technology help with these challenges. And create edge.

Arnolds Creek and Mary MacKillop Primary Schools in Melbourne have adopted the newest Hear and Learn technology called Flexcat. There are more than 6000 Australian classrooms where Hear and Learn technology operates.

All teachers in all classrooms use Hear and Learn technology at Arnolds Creek Primary School in Melton, Melbourne. Principal Frank Pawlowicz explains “Hear and Learn technology involves teachers wearing cableless microphones to allow all consonant and vowel sounds to be broadcast gently and evenly throughout every part of our traditional classrooms, and in our larger agile spaces. All of our teachers use the Hear and Learn equipment all the time given they report higher attention rates of all children, a calmer environment in their learning spaces and better teacher welfare especially in terms of voice care”.

Click here to learn more and secure your free Flexcat Trial

“In the past, I thought of any technology like this as being relevant only to children with impaired hearing. We now know that creating an environment where it sounds like our teachers are standing next to every child benefits all students and creates a truly inclusive school” said Frank.

“A cornerstone of our teaching at Arnolds Creek is Differentiated Learning. We use the Hear and Learn Flexcat to help with this. Teachers can broadcast to the whole group one second, then flick to speak to only one table of children. So, in our agile spaces, a teacher can be at the far end of our rooms and talk directly to a table 20 metres away. No talking over the top of other children. And, teachers can listen in on children to monitor their behavior. It has revolutionized how we teach and has allowed our teachers to do their job better.”

At Mary MacKillop Primary in Narre Warren, Melbourne, teachers also use Flexcat. Teachers Tamara and Margaret explain “We are using the Flex Cat (clarity and amplifying aid) in our classroom everyday. We use it to run and manage Literacy groups and independent learning times. It is beneficial because we can monitor and check the progress of students at any time and they can communicate with us without having to wander around the room or wait in a line. It also allows us to listen into their conversations (that can be interesting) checking to see if they are on task or need further prompts and assistance.”

Hear and Learn will be at STAND 71 at the APPA 2015 conference in Hobart.


Balancing act

August 2015

How do top CEOs deal with constant stress?

Justin Menkes, author of ‘Better under pressure’, explains why today's leaders need realistic optimism, subservience to purpose, and the ability to find order in chaos.

What is a mentally healthy workplace?

Liz Tobin from beyondblue discusses mental health in the workplace.

Need for self-care strategies and employer support

The sad case of US elementary school principal Jeanene Worrell-Breeden highlights the sometimes intense pressure of community expectation on school leaders and the crucial importance of self-care strategies and support from employers.

The role of nutrition in mental health

Clinical psychologist Julia Rucklidge explores a range of scientific research, including her own, showing the significant role played by nutrition in mental health or illness.

What comes first?

This amusing parody on work-life balance might contain some grains of truth for some school leaders. What comes first in your life?

Camp Australia delivers after school care solutions, building on the educational experience of school communities. As the nation’s leading after school care provider Camp Australia has partnered with school communities for 25 years, adding value by delivering high quality care, well-trained staff, systems and support. Find out how Camp Australia will add value to your school community at

Policy and innovation

August 2015

Stinging nettle pizza

Introducing students to foods they may not have eaten before is one aim of the kitchen garden program at Clifton Creek Primary School, in Victoria. The program is part of the Stephanie Alexander Kitchen Garden Foundation.

School uniform: what about the shoes?

An ABC Radio interview with podiatrist, Brendan Brown, who makes some useful recommendations on the best type of school shoe.

Skype in the Classroom

Skype has launched Skype in the Classroom, which is aimed at all schools and connects classrooms from all over the world.

Cafes for All

Julie Westrop, manager of the innovative UK program, Cafes for All, is visiting Perth and Sydney in March 2016 and would like to make contact with Australian primary school principals, via her email address:


Offered by ABC Radio, EdPod provides a diverse range of education stories from early childhood to grade 12, including the latest ideas about learning.
2015 APPA Conference: 16-18 September, Hobart

KidsMatter Primary is a proven mental health and wellbeing framework for primary schools. It provides expert knowledge, tools and support to help schools grow healthy young minds and care for children’s mental health. KidsMatter is backed by the expertise of Principals Australia Institute, beyondblue and the Australian Psychological Society.

Professional skill-building

August 2015

Too much, too soon, too easy

It might seem counter-intuitive, says, Jack Dunigan, but the people who experience career success too early are the ones who miss out on professional depth, substance and satisfaction.

The five habits of charismatic people

If you wish to bond with others, avoid being a 'conversational narcissist' and gaze deeply into the other person’s eyes, advises behavioural investigator Vanessa Van Edwards.

Great openings and closings

Too often, a speaker loses his audience before he even gets to the core of his speech. In this video, Deborah Grayson Riegel teaches viewers how to create terrific openings and closings to your public presentations.

The body language of confident people

Ahalya Kumaran provides some practical strategies you can use to present yourself as a confident, successful professional.

Be ambitious: how to be a powerful woman

The UK's most powerful women share their experiences, advice and philosophy for a successful working life. Self-belief and ambition are key attributes, they say.

Academy Photography are proud sponsors of the Australian Primary Principals Association. Academy Photography services include school photography, yearbooks, complete printing and educational solutions using latest technologies.

Call 1800 816 224 for your SPECIAL OFFER as an APPA member.

Money matters

August 2015

Not impressed with WA’s student-centred funding model

The principal of West Beechboro Primary School has written to parents expressing his dismay after the school's bid to secure funding for an extra 30 students was rejected by the WA Department of Education.

Tracking donation potential

Schools now have access to software that allows them to track how much parents are likely to donate based on the amount and type of emails they send, the wealth of the suburb they live in, their volunteering efforts, and their level of community involvement.

Social media for marketing

Schools are increasingly using social media and video to attract enrolments. This highly engaging example first explains the ethos and then highlights the facilities of a school in Melbourne’s south-east.

Innovative fundraising idea

St Michael's Catholic Primary School, in Stanmore, is giving one Sydney property owner the chance to cut out the real estate agent fees associated with a sale. ‘A commission-free sale in the inner west or inner city’ is one of the offerings in this year’s online auction fundraiser.

Public-private partnership for WA schools

On 7 August the WA Government announced a consortium that will finance, build and maintain eight schools through a public-private partnership. The estimated $370 million project includes the construction of eight new primary schools.

Catholic Super has been providing outstanding superannuation and retirement services to members and employers for more than 40 years. As a leading industry super fund that anyone can join, we offer award-winning superannuation and pension products, long-term superior investment performance, a broad range of investment options and competitive fees.

Love the job

August 2015

Mrs Tammy Anderson

Principal, Briar Road Public School

Where are you currently working as a school leader?

I proudly have the role of Principal at Briar Road Public School located in Airds, South Western Sydney. Briar Road is a dynamic and innovative school supporting students Preschool to Year 6 and services a diverse group of students and families. We are located on Dharawal land and have a high number of Aboriginal students and significant interagency approaches to address the educational needs of all students.

How long have you been a school leader? What/where was your first appointment?

I was merit selected to the role of Principal at Briar Road Public School in April 2013. I still happily fulfilling my first Principal appointment. My passion for the school runs deep. I was a student of the school and after finishing Year 6 I went on to receive a quality secondary education at Airds High School which is located directly across the road. Prior to my appointment as Principal at Briar Road Public School I was an Aboriginal Education Resource Teacher and Assistant Principal at Briar Road. I then worked as a Deputy Principal within the Airds Community of Schools with a responsibility for the Aboriginal Education portfolio.


NEW resilience and wellbeing program

Dusty and Friends is a great resource for learning and building resilience in children. Game ON highlights the importance of being calm and prompts children to see how consequences result from actions. A popular resource in Early Stage 1- Stage 1 classrooms, children identify and relate to different characters. The program aligns with the Australian Curriculum and works well for Stage 3 in a peer support model. Available for immediate download through the School For Living website.

Love the job

August 2015

Mrs Tammy Anderson

Principal, Briar Road Public School

(continued from previous page)

When, and why, did you originally want to become a school leader?

Since being a young girl I aspired to work in schools. I was unsure about the capacity in which I wanted to work in schools, but all I knew was that I wanted to be in schools and in particular work in the area of Aboriginal Education. After fulfilling a number of roles including class teacher, Aboriginal Education Resource Teacher, regional personnel, Assistant Principal and Deputy Principal I knew I wanted to affect change in all areas of education within a school. I truly believe that I have had amazing mentors such as AEOs, teachers, Principals and my parents when I was a student and as a teacher who have influenced my professional decisions and pathway. I have had executive teachers, colleagues and Principals that have supported and mentored me in a positive and culturally supportive way. I truly believe teaching is my calling and I look forward to seeing the impact on the school communities in which I have taught in years to come. My other passion is helping other Aboriginal teachers achieve their leadership goals. I have been blessed to be supported by some amazing Aboriginal people in leadership roles within the department and see it as my cultural and professional responsibility to give back to others. I enjoy being involved in collegial networks such as the NSW Aboriginal Deadly Leaders Alliance and creating life-long connections and networks.

What was your worst day?

When at times you do as much as you can for a student, staff or community member and the outcome may still stay the same. It may stay the same for a variety of factors, however as a person who has a desire to see all people achieve seeing people not get a positive end result can be challenging. I’d like to think that I always remain committed to ensuring that school relationships and my connections with people assist us to get a positive result 90% of time.

2015 APPA Conference: 16-18 September, Hobart

Love the job

August 2015

Mrs Tammy Anderson

Principal, Briar Road Public School

(continued from previous page)

What makes you smile at work?

Everything! On any given day there is a positive to be found – most days there are more than one to be found I this job. How can you not smile when you have 100’s of children each day who are eager to talk with you or smile at you when you walk around the playground? Schools are the happiest places ever!

At my desk in my favourite school!

School events like ANZAC make me an extremely proud Principal.

Mrs Tammy Anderson, Principal, Briar Road Public School, NSW



Interviewees urgently sought for 2015 series of ‘Connected Leader’

Do you love your job?
Primary school principals across Australia, from Catholic, government and independent schools, are invited to contact the Managing Editor of ‘Connected Leader’, Debra Crouch, who is currently seeking interviewees for the remainder of the 2015 series of ‘Love the Job’ (written) interviews. To express your interest in assisting with this project, please contact Debra at: or 0413 009988.

Managing Editor, APPA 'Connected Leader'

Debra J. Crouch
Mobile: 0413 009988

Connected Leader

Connected Leader Copyright ©. Australian Primary Principals Association 2015. This whole publication, created as a deliberately selected compilation of internet-based resources, may not be reproduced, stored in a retrieval system, or transmitted in any form or by any means, electronic, mechanical, photocopying, recording or otherwise without the prior permission of the Australian Primary Principals Association (APPA).

Connected Leader is an official publication of the Australian Primary Principals Association. In close collaboration with APPA, Connected Leader is designed, produced and edited, specifically for APPA members, by Debra J. Crouch, Managing Director of Vivid Word and Image design, to enhance the professional learning of Australian primary school leaders.


The opinions expressed in any of the internet-based resources accessed by links from Connected Leader, belong entirely to those who created those resources, and do not necessarily represent official APPA views and policies. At times, links to some resources may be deliberately selected to reflect the wide range of views held by Australian primary school leaders, and the views therein may be subject to debate in some sections of the education community. Readers are advised that, in the interests of brevity, not all of the available personal opinions or information about a particular event, development, issue or policy direction may be published in resources made available through links in Connected Leader. Interested readers who require more comprehensive information, or who seek the opinions of all stakeholders, are advised to directly contact the institution/s or persons cited in the resource/s or conduct their own private research.

Neither APPA, Debra J. Crouch nor Vivid Word and Image Design can guarantee, or take responsibility for, the accuracy or otherwise of any of the information and/or views contained in any of the internet-based resources accessed by links from Connected Leader, or from subsequent webpages accessed via links within (or in material/text following) those suggested resources. The duration of all links cannot be guaranteed by APPA or VIVID Word and Image Design. Nor do these two parties accept responsibility for any loss or damages arising from statements or opinions contained in any published article or advertisement.